March 15th, 2003 2:32 AM

The Puma thing is pretty funny:

  1. Someone makes a fake, “sexually suggestive” Puma ad and it shows up on Gawker.
  2. Readers go nuts, generating tens of thousands of page views on the ads.
  3. Puma goes nuts, sending a cease-and-desist letter to Gawker.
  4. felixsalmon.com, another site hosting the ads, tells of its conversation with Puma regarding legal action:

    He started out explaining to me that the fake ads constituted trademark infringement, defamation, and possibly libel, and that “definitely legal action is in the works”.

And here are some responses to Puma: