Voter Data

February 25th, 2004 12:08 PM

Last week’s NYT Magazine’s piece “The Very, Very Personal Is the Political” has a good look at data mining in political campaigns.

“The microtargeter would tell me, ‘You know, if you own a Ford Explorer and you garden and like the outdoors and you’re over 50, there might be a high likelihood that you care about tort reform.’” Carney added, “I don’t know how they do this, and I was skeptical, but it works.”

But does this seem ambiguous (and amusing) to anyone else?

These days, the first stop is a comprehensive database of U.S. voters. There are fewer than half a dozen of them.


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hey, my mom owns a ford explorer, likes to garden, and likes the outdoors, /and/ is over 50…creepy

Posted by: shuli on February 25th, 2004 8:07 PM