Voter Data
February 25th, 2004 12:08 PM
Last week’s NYT Magazine’s piece “The Very, Very Personal Is the Political” has a good look at data mining in political campaigns.
“The microtargeter would tell me, ‘You know, if you own a Ford Explorer and you garden and like the outdoors and you’re over 50, there might be a high likelihood that you care about tort reform.’” Carney added, “I don’t know how they do this, and I was skeptical, but it works.”
But does this seem ambiguous (and amusing) to anyone else?
These days, the first stop is a comprehensive database of U.S. voters. There are fewer than half a dozen of them.
Hmmm.
#Politics
hey, my mom owns a ford explorer, likes to garden, and likes the outdoors, /and/ is over 50…creepy
Posted by: shuli on February 25th, 2004 8:07 PM