Ikea
September 03, 2003 01:35 AM
Where IKEA gets the names:
There has often been speculation about the names of IKEA furniture (especially about the desk Jerker and the bed Gutvik). An article in German in Stern reveals a surprising amount of planning. Thus bathroom items are named after Scandinavian lakes, rivers and bays; sets of bookcases after occupations; dining tables and chairs after Finnish placenames; carpets after Danish placenames; and much more.
